Internet Advertisement: Helps to Build Brand
نویسندگان
چکیده
منابع مشابه
Ethos in Sound Design for Brand Advertisement
Traditionally advertising has aimed to influence purchasing by affecting beliefs about the consequences of consuming a product. With the rise of brand marketing, the focus shifted from products to brands viewed as symbolic universes endowed with values and meanings that circulate in the imagination of a society. The paper explores the use of sound in syncretic multimodal advertising product as ...
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ژورنال
عنوان ژورنال: Information Technology Journal
سال: 2006
ISSN: 1812-5638
DOI: 10.3923/itj.2006.868.875